Freelancing is now a trend in 2020, people are flocking to freelancing platforms like Upwork, Fiverr and Freelancer.com, and the competition is hot on these platforms. Sourcing clients is a huge and most important task for any freelancer. Let's look at the ways you can employ to improve your odds of getting hired.
These are people you have worked with who refer clients to you. Building a network of referrers is not an easy task and it doesn't happen over time. The process is slow and requires you to satisfy clients. Here are a few things you can employ to make sure all the clients are satisfied with your work.
- Excellent customer service
If you tick all of the above boxes then surely clients will start liking you and seeing you as their friends. If one of their friends requires the same service, then they'll obviously refer them t you.
2. Direct Proposals
This is when you call potential clients directly and ask them if they want your services. This is tricky for a lot of freelancers I've approached. But it is also one of the best ways of getting hired. Before you approach a company, you have to research about them, identify their problems, which they may not even know, and be sure about the solutions which are needed. In short, you need to:
- Identify problems
- Find the solutions
- Then approach the company
If you're good at communicating the problem and how your services can help solve those problems, then it's almost certain they will think twice about it.
3. Social Media
Marketing yourself on social media is still important. A lot of people use social media every day for a variety of purposes, some are even shopping and buying things on social media platforms. If you know your target market, and audience and find a social media platform that suits you can help you reach potential clients. You need to be aware that social media platforms are different, and people who use them are also different. For example, to reach the younger ages, it's obvious that they're on TikTok, and to reach politically aware people, you may need to use Twitter for that. Here are the tasks you may need to do before choosing a platform.
- Define your market
- Choose your target audience
- Deduce the demographics and associated behaviour
- Use statics platforms to find social media platforms, like statistica, which correspond with your findings
After choosing your platform, the next task will be finding how you may entertain your audience as well as marketing your services. One mistake I find freelancers doing is saturating their social media feed with boring posts about their services.
4. Good Work
Yes, good work can help you find clients. If you're one of those freelancers whose work will be seen by the public then people can discover you through your work. This is related to the referrer's point. Everything you do, make sure you're doing it to the maximum of your abilities and also ask your clients if you can attribute your work for future reference.