To build a successful business as a freelancer you need to have a network of referrals. People who refer clients to your business. One of the important tasks of any freelancer, therefore, is to nurture a culture of excellence. Here are the top reasons why Referrals and networking are important for any business.
- You have already established trust and therefore every referral you get will also refer other people to your services.
- More opportunities - The more referrals you get the more business friends you get.
- Referrals are an army of supporters
- More trust.
In a nutshell, every successful brand relies on referrals at some point in its life.
How to build referrals as a freelancer
Here is a list of ways any freelancer can use to build a network of referrals and loyal customers.
1. Remind the clients to refer you to others
After you have done the work for your clients, and you can see they're highly satisfied with your work, that's also the time you should tell them that you're referral based and that you'd appreciate it if they can refer you to other clients.
2. Start a referral program
Another way of building your referral network is having a referral program. You can give people who referred a client to you a commission. A lot of web hosting companies are using this technique to expand their brands.
3. Do excellent work
Arguably the most important aspect of building a business. In whatever you do, make sure you're doing a great job. Your work will speak for itself and attract clients for you. If you're a web developer you know that people will discover you through your work. However, you need to ask your clients to allow you to attribute your work. It can be simple link, text or even a logo that will link you with the work.
4. Social media
Social is usually the place you use for sourcing clients, but it's also a place you can use for expanding your brand awareness and referrals. The more people see your active social media feed, and testimonials on your platforms, the more they will refer you to other people.
This is when you have an official program with defined commission per each client you get from your referrals. Many companies are using referrals to build their businesses such as namecheap, digitalocean. grammerly and many others.